Why We Need Your Talents:
The Food and Beverage Senior Marketing Manager, will translate business goals into marketing strategies and objectives that facilitate overall business growth including creating and implementing innovative and effective sales and marketing programs to drive traffic and increase sales to the district.
This position will create and execute annual marketing plans and translate those into integrated campaigns and activation across PR, influencers, digital, partnerships, and other key channels.
Where You'll Make an Impact:
- Manage the annual marketing calendar to include concert series, festivals, community events, restaurant promotions/specials and one-off special events.
- Develop and execute marketing plans (EBS), budgets and event recaps for all events and promotions and ensure they are aligned with the company’s sales, profits, branding and media objectives.
- Participates in the planning, coordination and execution of all casino F&B events.
- Maintain tenant relations by communicating with all district tenants on day-to-day marketing efforts and actively assists in coordination.
- Manage all paid advertising from budgeting, negotiation ad placement, reserving ad space, coordinating of ad design, developing radio copy, receiving and processing invoices.
- Oversee and manage the development and production of the casino's F&B branded print collateral, non-printed collateral (websites, e-blasts, etc.), menus, signage, social media, etc. and ensure brand standards are adhered to.
- Handle and fulfills all brand related filming and photo needs.
- Oversee all aspects of digital advertising including Google Search and Display and paid social media.
- Develop strategic partnerships with retailers, restaurants, corporate partners, local teams and more to cross-promote the casino and its venues.
- Coordinate and fulfill marketing trade deals with media partners.
- Mentor, motivate, manage and develop the marketing team.
- Execute trade agreements and marketing partnerships.
- Lead all sponsorship activation ensuring all sponsorship requirements are implemented into the annual marketing calendar and sponsor contracts are fulfilled.
- Formulate and execute marketing and P.R. initiatives for the casino F&B and coordinate all logistics pertaining to press conferences.
- Provide overall cohesive direction and event details to internal marketing support teams, outside agencies and vendor partners to ensure all marketing communications are unified, properly branded and support overall marketing objectives
Skills to Help You Succeed:
- Strong interpersonal skills
- Flexible work schedule
- High organizational skills
- Problem-solving
- Strategic planning
- Reasoning
- Excellent written and verbal communication.
Must-Haves:
- Bachelor's Degree in marketing or related field or equivalent and at least 4 years of experience
- Proven track record of going above and beyond to accomplish organizational goals.
- Must be able to comply with all state gaming regulations, which may include obtaining a license.
Physical Requirements:
- Sitting 25%
- Walking 60%
- Standing 15%
- Keyboarding 25%
- Use of stairs and elevators
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